Coke Zero "Movement"

I can't add anything to try, fail, try again, fail better's post on the Coke Zero "Movement", apart from maybe a link to bevnet's review of Irn Bru, where it warns that "many US consumers might not understand this product". I just wanted to add my voice to the chorus of condemnation Coca Cola have rightly received - and top up http://www.thezeromovement.org/'s links while I'm at it [though it helps if I put in functional links!].